Weekly SEO work on your Pagecog site.

We find what your customers search for, then write and fix the pages that answer them.

$549a month

AUD, GST inclusive, month to month

On top of the Website plan at $298 a month.

What you get, month by month

SEO is a list of jobs done on a schedule. This is the list.

  • In the first month

    We connect Google Search Console and Bing Webmaster Tools, submit your sitemap and check that every page can be crawled and indexed.

    We check the structured data that tells Google your business name, address, hours and services, so every page says the same thing. We compare your Google Business Profile with the site and line the two up.

    Then we write down where you start: clicks, impressions, the searches you show for and the pages that bring enquiries. Every later change is measured against that.

  • Every week

    We read the last week of Search Console data. We look for pages sitting on page two of Google, around positions 11 to 30, and add a short, direct answer to the question people are typing.

    Where people search for something the site has no page for, we write one. New and changed pages are submitted to Google and Bing when they go live.

  • Every month

    We check how last month's changes moved, page by page. Where a page shows in search but few people click, we rewrite its title and description.

    We update your Business Profile when the business changes, such as a new service or new hours. You get a written list of what we did.

How we work

The rules we hold ourselves to on every site. For a checklist you can hold any provider to, read what should be in a monthly SEO retainer.

  1. We start from your own search data

    Search Console shows the searches your site already appears for and how far down the page it sits. That tells us where a small change can lift a page, and where the site has no page at all. We use keyword research to size the gaps, then write for the ones with real demand.

  2. One change at a time, then we wait

    Rankings move slowly, and they also move on their own during Google updates. If we edit a page and edit it again a week later, nobody can say which change did the work. So a page we have changed is left alone for about four weeks before we touch it again.

  3. Pages written for people

    Each page answers a real question in plain words. We use the facts you give us, such as your areas, your licence and what a job involves. We do not make up prices, reviews or claims.

  4. Every page has its own job

    A run of near identical suburb pages can lose visibility. Each area page we write carries real local detail, and we do not add pages for the sake of a count. Before a new page goes up we check it does not repeat one you already have.

What you see in your dashboard

You log in and see the numbers yourself. Average position can look worse when a page starts showing for more searches, so we read it next to clicks and leads. Why average position misleads.

Search traffic
Clicks, impressions and click-through rate from Google Search Console, compared with the period before, plus the searches and pages behind them.
Leads
Every form and phone tap, with the page it came from and how the visitor found the site. Search and ads are counted separately.
Visitors
Visits by channel, source, page and device, so you can see what search brings next to everything else.
The monthly report
A written list of the pages we published or changed that month, and what moved after the changes we made the month before.

Who it suits, and who it does not

It suits

  • Service businesses whose customers search before they call, such as trades, clinics and professional firms.
  • Owners who can give the work three to six months to build.
  • Businesses that serve set areas and want to be found in each of them.

It does not suit

  • You need enquiries this week. Google Ads is the faster tool for that.
  • You want a guaranteed position or a set number of leads.
  • Your site is hosted somewhere else. The add-on runs on a site we build and host on the Website plan.

What we do not promise

We do not promise rankings. Google decides where a page shows, and it changes how it ranks several times a year. A guarantee of page one is a guess.

We do not promise a number of leads or a return on the fee. We promise the work: a written list each month of what we changed, and the numbers that show whether it helped.

When a page drops, we check the date against Google's update history before we touch anything, and we tell you what we found. When a change does not work, we say so.

SEO work in our case studies

Real sites we run, with the numbers and where each one comes from.

All case studies

SEO questions, answered

Price, timing, reporting and what the add-on covers.

What does the SEO add-on cost?
The SEO add-on is $549 a month (AUD, GST inclusive), month to month. It sits on top of the Website plan at $298 a month, which has a 12 month term. SEO and Google Ads management are optional, month to month, and cancel on 30 days notice.See the pricing page
Can I buy SEO without the website plan?
No. Most of the work is changes to the site itself: new pages, rewritten titles, answer blocks and structured data. We can only do that every week on a site we build and host.
How long until SEO shows results?
Technical fixes can show within weeks. New pages and guides usually take three to six months to build. Weekly numbers swing a lot on a small site, so we judge each change over four weeks or more.
Do you guarantee a position on Google?
No. Google decides where a page shows and changes how it ranks several times a year. We promise the work and a written record of it, and we show you the numbers so you can judge it.
What do you report each month?
A list of the pages we published or changed, what moved after last month's changes, and the clicks, impressions and leads behind it. Your dashboard has the same numbers any day you want to look.
Does the add-on cover my Google Business Profile?
Yes. We keep its categories, services, hours and areas in line with the website and update them when the business changes. We do not write or post reviews. Those have to come from your customers.
Will you write blog posts every month?
Only where people are searching. We write a page or a guide when Search Console or keyword data shows demand for it, and some weeks the right work is improving pages you already have.
Does SEO help with ChatGPT and other AI answers?
The same pages help. A page that answers a question directly in its first lines, with your business details marked up, is easier for AI tools to quote as well as for Google to rank.How we rank your business in ChatGPT

Add SEO to your website plan

$549 a month, month to month, on top of the Website plan at $298 a month.