Plain-English answers to the questions clients actually ask
No jargon, no padding. Real numbers and practical advice on what websites and SEO cost in Australia, lifting conversion, and getting found everywhere people search — Google and AI alike.
This knowledge base is where we put the answers we end up repeating on calls and in email threads. It covers the questions that come up while you're shopping around: how agencies quote and what the market charges, whether SEO is worth paying for, and what actually makes a site convert. Everything here is written for the Australian market and priced in Australian dollars. It's also written by the people who do the work, not a content mill, so the advice matches how we actually build and run an online presence.
Integrations
Website integrations: connecting your site to the tools you run on
A website does far more than sit there looking nice. Here's what it means to wire yours into your CRM, calendar, payments and accounting, and what that actually gets you.
Read article →Connecting your website to a CRM so no lead slips through
Form submissions that land in an inbox get missed. Here's what it means to wire your website into a CRM, and why it's the first integration we'd do for most businesses.
Read article →Online bookings and calendar scheduling on your website
If you sell appointments, letting people book themselves a time beats phone tag every time. Here's how on-site booking, calendar sync and deposits fit together.
Read article →Connecting payments and accounting to your website (Stripe, Xero, MYOB)
Take money on your site and have it land in your books automatically. Here's how website payment and accounting integrations work for Australian businesses, GST and all.
Read article →Migration
WordPress to Astro: the migration guide
Most WordPress sites are a blog and a dozen brochure pages. Astro serves exactly that without the PHP, the plugins, or the hosting bill. The honest migration path, costs included.
Read article →WordPress to Next.js: when it makes sense (and when it doesn't)
Next.js is an application framework. If your WordPress site is really an app, with logins, dashboards and integrations, it's a strong move. If it's a brochure, it's the wrong tool.
Read article →WordPress to TanStack Start: the full-stack option we build on
The page you're reading is served by TanStack Start on Cloudflare Workers. Here's what a WordPress site becomes on our stack, what it costs to run, and when you should pick something more boring instead.
Read article →Headless WordPress: keep the CMS, ditch the front-end
Headless WordPress fixes the slow, breakable half of a WordPress site and keeps the admin your editors know. It also means running two systems. Here's when that trade is worth it.
Read article →The WordPress migration checklist: content, URLs, redirects, SEO
The checklist we work through on every WordPress migration: the URL inventory, getting content out, the redirect map, metadata parity, and the first month in Search Console.
Read article →WooCommerce to Shopify: migrating an Australian store
What it actually costs to move an Australian store off WooCommerce, what survives the migration and what doesn't, the redirect work everyone skips, and when staying put is the right call.
Read article →Pricing
How much does a website cost in Australia?
Real numbers for a custom business website in Australia in 2026. What pushes the price up or down, where the cheap quotes hide their costs, and what you should actually pay.
Read article →How much does SEO cost in Australia?
What you'll actually pay for SEO in Australia. One-off audits versus monthly retainers, what's worth paying for, and how to spot the agencies billing you for nothing.
Read article →Ready to put the advice to work?
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