How we rank your website with ChatGPT

Your next customer is asking ChatGPT for a recommendation instead of scrolling Google. We make sure the answer it gives is your business.

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900MPeople on ChatGPT every week (OpenAI)
-25%Traditional search volume by 2026 (Gartner)
4.4×Value of an AI visitor vs organic (Semrush)
-58%Clicks when Google answers with AI (Ahrefs)

Search is moving, fast

900 million people now use ChatGPT every week, and Gartner expects traditional search volume to fall by a quarter as people ask assistants instead. Even on Google, AI Overviews now answer the question on the results page, and clicks to the websites below drop by more than half when they appear. The old "rank #1 and the clicks will come" playbook is shrinking underneath everyone.

And almost nobody has moved yet

Here's the opportunity: the visitors that do click through from ChatGPT convert at roughly 4.4 times the rate of organic search, because they arrive pre-sold. And barely any Australian small businesses are optimising for it. The businesses that get cited now become the default recommendation the models keep giving. Early movers win disproportionately, exactly like early Google SEO did.

The signals AI assistants actually use

ChatGPT doesn't rank pages, it picks answers. These are the things that decide whose business gets picked, and we build all of them.

Indexed where ChatGPT looks

ChatGPT answers from Bing's index and its own crawler. We make sure both can reach, read and index every page, and that your robots rules don't lock the AI crawlers out by accident.

Answer-first structure

AI assistants lift clear, self-contained answers. We structure every page with plain headings and short sections that answer one question each, so there's always a clean passage to quote.

Schema markup

Structured data tells machines exactly who you are, what you do, where you operate and what it costs. We ship real organisation, service and FAQ schema on every build.

Mentions beyond your site

AI assistants lean heavily on third-party sources: reviews, directories, press and industry sites. We build your presence in the places ChatGPT actually reads before it recommends anyone.

Fresh, specific content

Models favour pages with real numbers, current prices and recent updates over vague brochure copy. We keep your key pages factual and fresh so they stay quotable.

Australian signals

When someone asks for a service "in Wollongong" or "in Australia", locale matters: AUD pricing, Australian terminology, local entities and reviews. We make your location unambiguous.

Audit, fix, publish, monitor

The same disciplined loop we run for Google SEO, pointed at AI answers.

  1. AI visibility audit

    We ask ChatGPT, Gemini and Google's AI Overviews the questions your customers ask, and record what they say about you and your competitors today.

  2. Fix the foundations

    Crawl access for AI bots, schema markup, answer-first page structure, and clean fast pages. The same foundations Google rewards, tuned for AI assistants.

  3. Publish the answers

    We write pages that directly answer the questions people ask AI assistants, with real prices and specifics that make you the easiest business to cite.

  4. Monitor your mentions

    We re-run the questions monthly, track when and where you're cited, and keep tuning until you're the recommendation, not the runner-up.

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The numbers, sourced

We don't make stats up, and you shouldn't take our word for the shift either.

Questions, answered straight

Can you actually rank a website in ChatGPT?
Not in the old keyword-position sense. ChatGPT doesn't show ten blue links, it gives an answer and cites or recommends a handful of businesses. Getting into that answer is what we optimise for: being indexed where it looks, structured so it can quote you, and mentioned on the sources it trusts. The industry calls it GEO (generative engine optimisation). We just call it being the answer.
Is ChatGPT traffic actually worth anything yet?
Yes, and it's the most valuable traffic we've measured. Semrush's 2025 study found an AI search visitor is worth about 4.4 times a traditional organic visitor, because they arrive having already compared their options. Volumes are smaller than Google today, but they're growing fast and the visitors convert.
Should I stop doing normal SEO then?
No. The foundations overlap almost completely: fast pages, clean structure, real content, good schema. Google itself now answers with AI Overviews, so the same work defends your Google traffic and wins you AI citations. It's one job, not two.
Why does moving early matter?
AI assistants form their picture of a market from what's published and cited today. Right now almost no Australian small businesses are optimising for it, so the answer slots are winnable. Once your competitors are the entrenched recommendation, displacing them gets a lot harder.
What does it cost?
AI visibility is built into our SEO audit and fix and into every site we build. There's no separate "AI package" because it's not separate work, it's how we do SEO now.

Find out what ChatGPT says about you

Our free audit now includes AI visibility: what ChatGPT, Gemini and Google's AI answers say when your customers ask. No pitch, no obligation.

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