Websites, search and Google Ads for NDIS providers

The scheme is changing under you. A provider site has to show the right registration, say the right words and be found by the people who refer.

The scheme in four numbers, as at 3 November 2026

Each figure has its own date and source. Where a number could be read two ways, the label says which.

782,013
NationalActive participants at 30 June 2026, up 5.8% on a year earlier.
Source: NDIA participant datasets
$51.45bn
NationalPaid to providers in 2025-26, up 12.2% on $45.84bn. Payments are growing about twice as fast as participant numbers.
Source: NDIA payments datasets
27,363
NationalApproved registered providers on the NDIS Commission register on 3 November 2026, counted by distinct ABN.
Source: NDIS Commission register download
280,258
NationalABNs paid in the June 2026 quarter. 267,396 of them were unregistered for the support provided.
Source: NDIA Quarterly Report Q4 2025-26, Table D.20

Three provider counts, three meanings

There is no single number of NDIS providers, and agencies that quote one are usually mixing definitions. The register figure of 27,363 counts approved registered providers. It is the right number for how many a participant can choose from. The NDIA's 280,258 counts every ABN paid in the June 2026 quarter, including sole traders, retailers and tradies, and 267,396 of those were unregistered. It says how many businesses were paid. It does not say how many disability providers you compete with.

The practical reading: the registered pool is large but the work is concentrated. Of the 27,363, 23,246 have a single outlet on the register and 367 have ten or more. About 19,600 of them (72%) hold a registration that runs out in 2027 or 2028, so a renewal audit wave is coming.

What changes, and when

Dates below come from the Department of Health page "About the changes to the NDIS", updated 2 October 2026, and from NDIA and Commission notices, all read on 3 November 2026. Anything not yet in force is marked planned.

  • 1 July 2026, in force. Registration is mandatory for supported independent living and NDIS digital platform providers. Unregistered SIL providers had to apply by 1 October 2026 to keep delivering while the Commission assessed them. Mandatory registration for support coordination is paused.
  • 1 October 2026, in force. Budgets for social, economic and community participation are cut by 50% on new plans and reassessments, and improved daily living skills budgets by 10%.
  • 1 December 2026, planned. The claim window falls from two years to 90 days from service delivery.
  • 1 February 2027, planned. The funding reset reaches all other participants at plan renewal.
  • 1 July 2027, planned. Registration expands to providers of higher-risk supports, including personal care, to be finished by December 2030.
  • 1 October 2027, planned. Plan management only from an NDIA panel, with a six month transition.
  • 1 January 2028, planned. New eligibility rules start, and children aged 8 and under with developmental delay or autism and lower support needs move to Thriving Kids.
  • 1 July 2028, planned. Support coordination stops being funded individually in plans, and the NDIA appoints providers to a new service.

Pricing is also moving. The first statutory price limits were set on 24 September 2026, and different prices for registered and unregistered providers are under consultation. Nothing is decided on that.

Registered or unregistered

Of 782,013 participants, 69% are plan-managed, 21% fully self-managed, 4% partly self-managed and 6% NDIA-managed at 30 June 2026. By plan budget the split is plan-managed 57%, NDIA-managed 31% and self-managed 11%. So most participants, and 68% of the money, can legally go to unregistered providers. Registration is required only for the NDIA-managed slice and for the supports listed above.

That is why the site cannot treat registration as a badge. A registered provider shows its registration groups, the audit status and a link to its register entry. An unregistered one says so plainly: it works with self-managed and plan-managed participants. Neither uses wording that implies the other.

Pages for each kind of provider

Seven segments buy and sell differently, so each has its own page.

The five wording mistakes regulators look for

NDIA, the NDIS Quality and Safeguards Commission and the ACCC

The NDIA does not approve or endorse any product or service. Businesses that promote offerings as "NDIS approved", "NDIS permitted" or "100% NDIS funded" are likely breaching the Australian Consumer Law. "Registered provider" may be used only by a provider registered with the Commission. The NDIS logo needs the NDIA's written consent, and the NDIA names the NDIS acronym in business names, trading names and domain names as a misleading statement of affiliation. Since August 2024 the NDIA and government had made 604 referrals to the ACCC and 112 to the Commission, reported on 4 December 2025.

We do not put NDIS in your domain, your site name or your logo. We say registered only with a register entry behind it, and we never write approved. The same checks run on ad copy and page titles.

Read the NDIA logo and wording guidelines

Who the family asks, and what that means for your site

The NDIA tells participants to ask their coordinator or someone they trust, check reviews, use the Provider Finder and meet the provider first. Our searches of 3 November 2026 show where that leads online.

Support coordinators and local area coordinators
The shortlist for families with higher support needs. They remember who answered quickly and who sent a clear referral form, so your site needs a named intake contact.
The official finders
The NDIA Provider Finder and the Commission register sit at or near the top for "ndis providers near me" and city searches. They list registered providers only.
Directories and plan manager sites
Aggregators and platform listings fill much of the rest of page one. They send some enquiries and own none of your reputation.
Providers with a real location page
Several local providers rank with a page for each place they serve. Regional city searches are open to single-location providers.

Your questions

Do I have to be registered to be an NDIS provider?
Not for every support. Registration is required for specialist disability accommodation, specialist behaviour support, plan management, supported independent living from 1 July 2026, NDIS digital platforms, anything that uses regulated restrictive practices, and any support for a participant with NDIA-managed funding. Unregistered providers can serve self-managed and plan-managed participants for other supports.
How many NDIS providers are there?
It depends on the count. The Commission register listed 27,363 approved registered providers on 3 November 2026. The NDIA counted 280,258 ABNs paid in the June 2026 quarter, of which 267,396 were not registered for the support provided, and that figure includes sole traders and mainstream businesses.
Can I say my service is NDIS approved?
No. The NDIA does not approve any provider, and it says businesses promoting their offerings as NDIS approved are likely breaching the Australian Consumer Law. Say what you deliver and, if it is true, that you are a registered provider.
Can I put NDIS in my business name or domain, or use the logo?
The NDIA lists NDIS in business names, trading names and domain names as a misleading statement of affiliation, and the logo needs written consent. Registered providers may use the Registered Provider versions of the heart NDIS and support NDIS logos.
What is changing for providers in 2026 and 2027?
Supported independent living registration became mandatory on 1 July 2026. Participation budgets are cut 50% on new plans and reassessments from 1 October 2026, and claims must be made within 90 days from 1 December 2026. Plan management moves to an NDIA panel from 1 October 2027. The timeline above gives the dates and their source.
How do families and support coordinators find providers?
The NDIA tells participants to ask a coordinator or people they trust, check reviews, use the Provider Finder and meet the provider before starting. The 2023 NDIS Review found many people rely on word of mouth or an intermediary. No source gives the share who start on Google, so we do not quote one.
Can I use participant testimonials?
The Commission does not set a blanket ban, but false or misleading testimonials breach the Australian Consumer Law and privacy duties apply. AHPRA bans testimonials in advertising of regulated health services such as occupational therapy, physiotherapy and psychology.
What should an NDIS provider's website show?
Registration status that matches the register, the services and areas you actually deliver, a phone number and a short enquiry form, plain language about funding, and an accessible design. The form should not ask for an NDIS number or a diagnosis.

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