SEO for builders, built on your finished work

People shortlist before they ring

A homeowner does not call a builder after one search. They look at a dozen sites, save photos and cut the list to two or three. The builder who is missing from the list never knows.

So a builder's site has two jobs. It has to appear when someone searches for a build, and it has to hold up when they read it. The first is SEO. The second is what we write on the page.

A page for each kind of build

People search for the project, not the builder. Granny flat, second storey, duplex, knockdown rebuild and deck are different searches with different buyers. A page for each can rank for its own search. A single services list cannot.

Each page covers what the project involves, the approvals it needs, what changes the cost and how long it takes. We avoid made up price ranges. If you are willing to give a range, we put it on the page with what it depends on. If not, the page says what you need to know to quote.

Project pages from your own photos

Buyers shortlist on past work. A project page shows one job from start to finish: the block, what the client wanted, the problems you solved and photos of the result. Your own photos beat stock every time, and customers can tell the difference.

We tag each project with the suburb and the type of build, so a search for builders in that area has something real to match. A few thorough project pages are worth more than a gallery of unlabelled images.

Paperwork, said plainly

Buyers check your licence, your insurance and how you handle council. Builder licensing is run by each state, so we state it generally or check the specific rule before we publish. A process page that explains how you work through approvals and what happens between the first visit and a contract answers questions that most builders' sites skip.

Build pages only for what you do

An Illawarra builder we work with removed pages for services it did not offer. When it started building new homes, duplexes and knockdown rebuilds, we added pages for them. The site now has more than a hundred pages, and was live in about a week. Before that, the owner had tried lead services and got no leads from any of them. He now reports several large project enquiries a week, and says that in his own words on the case study.

Timing the year

Enquiries tend to rise after Christmas and in spring, when people plan the year's project. Build timing follows approvals more than seasons. We plan guides and project pages ahead of those periods, so they are ranking when the planning starts.

What we count

We count taps on your phone number and every quote form, and each enquiry email says where it came from. Because the sales cycle is long, we report enquiries and not signed jobs, and we judge them over months. Early clicks often come from people searching your business name. We report those apart from searches for the projects themselves.

What we will not promise

Nobody can promise a ranking or a number of jobs. We build pages for the work you take, show it with your own photos and send an honest report every month. Cancel on 30 days notice.

Council and approvals as content

Many builders skip the part customers worry about most. Who lodges the plans? How long does an approval take? What happens if council asks for changes? We write a page on how you handle it, in plain language, without quoting rules that differ by council. A buyer who understands the process before the first visit is easier to work with.

Guides that build trust

Some of the best pages for a builder are guides that answer early questions, such as what a granny flat needs before building starts or how a knockdown rebuild is staged. They bring in people at the start of the decision, and show how you think. We write them in plain language, check the facts and keep them to jobs you actually do.