SEO for landscapers, one project page at a time

The portfolio is the product

A landscaper sells something that does not exist yet. A customer cannot test it. They can only judge what they see in photos of gardens, walls and outdoor areas you have already built. The portfolio is how they decide.

A gallery grid is not enough for search. Google reads text, and a grid of photos says little. We build each finished job into a project page of its own, with the suburb, the brief, the problem on the site, what you built and photos from before to after.

Project pages that name the place

A project page is a page about one real job. It might cover a sloping back garden that needed two retaining walls and a lawn, or a courtyard that became an outdoor room. It names the suburb and the type of work, so a person searching for retaining walls in that area can find a close match.

We write each page from your notes and photos. They are not templates. A page for ten projects tells Google and customers more than one for ten suburbs with the names swapped. Google's spam policies call pages built for town after town doorways, so we build only pages with something real to say.

Design and build is not maintenance

Landscape design and build jobs run to thousands. Garden maintenance is a recurring contract at a fair price, and the buyer compares on reliability and cost.

We build the two on separate pages. Design and build gets the portfolio, the process and a quote form. Maintenance gets a plain page on what a visit covers, how often you come and the areas you serve. The same business, two different customers.

A page for each kind of work

Retaining walls, paving, turf and irrigation are all separate searches. A retaining wall page explains the materials, how you manage drainage behind the wall and what moves the cost. Council rules on wall height and approval differ by place, so we say so and advise checking locally, without stating a rule we have not verified.

A turf page covers preparation, the varieties you lay and aftercare. A paving page shows laid areas up close. Each page has your own photos, a short quote form asking for a name, a phone number or email, and a comment, and a phone number that dials on a tap.

Seasons and saved photos

Landscaping tends to peak in spring and early summer, with autumn planting and a quieter winter. Customers save photos and plan for months before they ring.

That is a reason to publish early. A design page that goes live in winter has time to settle before the spring rush. We also write guides for the planning stage, on questions like how to brief a landscaper or what to prepare before a site visit.

Your Google Business Profile

Google says local results rely on relevance, distance and prominence. We set your categories, service area and hours, and we add project photos to the profile every month. Photos matter in this trade, because the profile is often the first place a customer sees your work.

Google says more reviews and positive ratings can help local ranking. We help you ask for reviews when a project is finished and the customer is enjoying the result, and we reply to every one.

Measured in enquiries

We count taps on your phone number and quote forms, and read Search Console for the searches that found you. Each month you get a plain report. Landscaping enquiries come slowly, and often months after the first visit, so we look at trends over several months rather than one.

We do not promise rankings or a number of jobs. We promise accurate details, project pages from your real work, your own photos and honest numbers. The SEO add-on is month to month and cancels on 30 days notice.