SEO for carpenters, built on your own jobs and photos

A sole trader has to be selective

A carpenter who works alone has a different problem from a company with a sales team. You cannot take every call. An hour on the phone with someone who wanted a ten minute fix is an hour off the tools.

So the aim of your website is to bring in the right enquiries, and to turn away the rest politely before they ring. That shapes every page we build. Each one says what you do, where you do it and what a customer should tell you when they get in touch.

One page for each job

Carpentry covers a lot of ground. A deck, a pergola, a front door replacement, a shed frame and a repair to a rotted window sill are different jobs with different customers. A single services page with a line for each will not rank for any of them.

We build a page for each job you want more of. A deck page shows your framing, your finishes and the decking boards you work with, and says what changes the cost. A pergola page shows attached and freestanding builds. A door and window page covers fitting and repair. Each page carries your own photos and a short quote form that asks for a name, a phone number or email, and a comment about the job.

If you also take small repair work, it gets its own page. A person with a loose handrail wants a different conversation from a person planning a deck.

Covering a long stretch of coast

Many carpenters cover far more ground than their address suggests. All Round Carpentry is one carpenter working from Helensburgh to Nowra. The site has 18 suburb pages and 11 service pages. The Nowra page brings in clicks of its own, because Google had no reason to show a Wollongong carpenter in Nowra until a page gave it one.

Compared with the four weeks before the rebuild, Google now shows that site about five times as often and sends about three times the clicks. That is one carpenter's result, and yours will depend on your area and the competition in it.

Each town page has to say something true. Jobs you have finished nearby, how long the drive takes and the kind of housing give a page a reason to exist. Google's spam policies describe pages built for city after city as doorways, so we build fewer pages and make each one properly.

Your own photos

Customers can tell stock photos from real work, and a carpentry buyer is judging finish. We use your photos from your jobs, shot on a phone is fine, and we compress them so a page loads quickly on a mobile connection.

We do not generate images of decks or pergolas. Generated pictures invent details that you did not build, and a customer who sees a feature you cannot deliver is a problem on the day of the quote.

Your Google Business Profile

For searches like carpenter near me, Google shows a map above the websites. Google says local results rely on relevance, distance and prominence, so we make sure your categories, service area and hours are accurate. Your service area should match the towns you drive to, and your hours should match the hours you pick up.

Reviews help with prominence. Google says more reviews and positive ratings can help a local ranking. We help you ask after each finished job, while the customer is still pleased with the deck, and we reply to every review.

Spring is coming, so plan ahead

Decks and pergolas tend to peak in spring, before people want to use them over summer. Repairs stay steady all year. The sensible time to publish a deck page is the winter before, so it has months to settle before the rush.

We plan the year with you, and write pages ahead of the season you want to fill.

What you receive each month

You get a short report on the searches that found you, the pages that earned clicks, and the calls and quote forms that came in. We tell you what we changed and what we will do next.

We do not promise rankings or a number of jobs. What we promise is true details, a page for each job you want, your own photos and honest numbers. The SEO add-on is month to month and cancels on 30 days notice.