SEO for painters, with a gallery that does the selling

The gallery is the sales tool

Nobody picks a painter from a paragraph. A customer judges the clean lines on a door frame, the finish on a ceiling and whether the exterior still looks sharp. The gallery on your site is where that judgement happens, so we treat it as the main feature, not a page at the back.

We build the gallery from your own jobs, mixing interior, exterior and strata work. Photos are labelled by job type and suburb, so someone searching for exterior house painting sees exteriors. We compress them for phones. Stock photos of smiling people holding rollers do not belong on a painter's site.

Interior and exterior are different searches

The interior customer is worried about mess, furniture and how many days people will be in the house. The exterior customer is worried about preparation, weather and whether the paint will last.

We build a page for each, and each answers its own worries. The interior page explains how you protect floors and furniture and how you handle colour changes. The exterior page explains how you wash, scrape, fill and prime, and what you do when the forecast turns. Both carry your own photos and a short quote form that asks for a name, a phone number or email, and a comment about the job.

Exterior work is usually done in dry months, and interior work fills the gaps in winter. We write for each ahead of its season.

What does it cost

Exterior house painting cost is one of the most searched phrases in the trade. People want a number, and most painters do not give one, so those searches are won by pages that explain the price.

A cost page can explain what moves the price without quoting a figure: the size and storeys of the house, the condition of the surface, the amount of preparation, the number of coats and access. It takes the customer from guessing to knowing what to ask about. We build it only if you are comfortable with it.

The agent and strata channel

For many painters, the best customer is not a homeowner. It is a real estate agent who needs a unit turned around before the next inspection, or a strata manager who sends a building every few years.

These buyers search rarely and read carefully. A page for agents covers turnaround, how you get access, how you report back and how you invoice. A page for strata covers insurance, experience with common property and how you manage residents. When one of them looks you up, the page should settle the question quickly.

Pre sale repaints in spring

The selling season brings a run of repaints before sale. Homeowners want a quick fresh coat that helps a listing, and agents recommend painters they have used before.

A page for pre sale painting covers what a short repaint includes, what you leave alone, and how fast you can start. We publish it ahead of spring so it has settled by the time the season arrives.

Reviews and your Google Business Profile

Google says local results are based on relevance, distance and prominence, and that more reviews and positive ratings can help. We set your profile with the right categories, a service area that matches where you work and photos of your finished jobs.

We help you ask for a review while the customer is looking at a freshly painted wall. We reply to every review. A painter with recent reviews and good photos on the map gets a look from people comparing three quotes.

What you receive each month

We count taps on your phone number and quote forms, and read Search Console for the searches that found you. Each month you get a plain report on what moved and what we did.

We do not promise rankings or a number of jobs. We promise accurate details, pages for the work you want, your own photos and honest numbers. The SEO add-on is month to month and cancels on 30 days notice.