What a website actually costs

Most agencies hide the price behind a "book a call" wall. We don't. Here are our real bands. Pick the one that fits, and we'll quote a fixed figure inside it before any work begins.

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Real prices, no book-a-call games

Australian dollars, GST exclusive. Every project gets a fixed price inside its band before we begin.

SEO audit & fix

For sites that get traffic but few leads

$4k-$8k
  • Full technical, on-page and content audit
  • Core Web Vitals and page-speed fixes
  • Keyword and competitor gap analysis
  • We do the fixing, not just hand you a list
  • Tracking and conversion setup checked
Book an audit
Most popular

Website

Non-commerce sites

$6k-$18k
  • Free Cloudflare hosting, fast and secure everywhere
  • Custom-built, no plugin bloat or security holes
  • Copy written by hand, built to convert
  • Light headless CMS, content in version control
  • SEO and analytics in from day one
  • Built to convert around 7-8%, not the usual 2%
Start a project

E-commerce

Shopify stores

$20k-$35k
  • Shopify storefront built to sell
  • Product, collection and checkout done right
  • Fast, mobile-first and ready to rank
  • Analytics and revenue tracking wired up
  • Google Shopping and Meta catalogue ready
  • Ongoing tuning available on retainer
Start a project

Prices are project totals in AUD, ex GST, and the figure you're quoted is the figure you pay. Every site is custom-built, not a WordPress template, which is why we skip WordPress. Change requests are scoped and agreed separately.

Exactly what you get in each band

No mystery line items. Here's what sits behind each price.

SEO audit & fix

  • We crawl the whole site and grade it against 200+ checks.
  • You get a prioritised fix list, then we do the fixing.
  • Speed, structure, indexing, internal links and content gaps.

Website ($6k-$18k)

  • Design and build of a marketing or brochure site.
  • Cloudflare hosting, headless CMS, copy written by hand.
  • On-page SEO and analytics shipped with the site.

E-commerce ($20k-$35k)

  • A full Shopify store, designed and built end to end.
  • Catalogue, checkout and post-purchase flows.
  • Ad-platform and analytics integrations included.

Keep the leads coming, month after month

Launch is the start, not the finish. One simple monthly plan. We handle SEO, ads, content and the numbers, scaled to your goals and how competitive your market is. Most clients run it from day one.

Growth retainer

$1,500-$3,000/month

Scaled to your goals and market. No long lock-in, just month-to-month after an initial 3-month term.

Talk to us

Cloudflare hosting included free

What's handled every month

  • Ongoing technical and on-page SEO
  • Human-written content every month
  • Keyword tracking and rankings monitoring
  • Google Ads + Meta campaign management
  • Conversion-led landing pages and A/B tests
  • Analytics with transparent cost-per-lead reporting
  • Security, updates and uptime monitoring
  • Monthly report and quarterly strategy review

Monthly, AUD ex GST. Hosting is on us. Ad spend (Google and Meta) is billed separately at cost and stays in your own accounts.

Because hiding the number wastes everyone's time

When an agency won't tell you the price until you've sat through a sales call, that's a tactic, not a courtesy. Publishing our bands means you can rule us in or out in thirty seconds. The people who reach out already know roughly what they'll spend, so the conversation is about the work, not the haggle.

We'd rather be the agency you trust on price than the one you have to prise it out of.

What affects where you land in a band

The same kind of project can sit at either end of its range. Here's what pushes it.

Page count and complexity

A tight five-page site sits at the bottom of a band. Custom layouts, fancy interactions and lots of templates push it up.

Content and copywriting

We write the copy by hand. More pages and deeper research mean more writing time, and that's where a chunk of the budget goes.

Integrations and tracking

CRMs, booking tools, payment flows and conversion tracking each add scope. We work them out upfront so there are no surprises.

Pricing questions, answered

Payments, timelines and what changes the price. Straight answers.

How does the website cost actually break down?
It comes down to page count, design complexity, how much copy we write and what we integrate. Our bands cover the realistic range for each: $4k-$8k for an SEO audit and fix, $6k-$18k for a website, $20k-$35k for a Shopify store. You get a fixed figure inside the band before any work starts.
How do payments work?
Usually a 50% deposit to book the project in, with the balance on launch. Bigger e-commerce builds can be split across milestones. Retainers are billed monthly. No lock-in past the agreed term.
What's the timeline?
An SEO audit and fix runs 2 to 4 weeks. A marketing website is usually 4 to 8 weeks, depending on page count and content. A Shopify store is 8 to 12 weeks. You get a dated schedule before we start.
What affects where I land in the price band?
Page and template count, how custom the design is, how much copy needs writing, and the integrations involved: bookings, CRMs, payment flows, conversion tracking. We walk through each one on the call and quote a fixed price.
Do you offer ongoing support?
Yes. One growth retainer at $1,500-$3,000/mo, scaled to your goals and market. It covers ongoing SEO, content written by hand, managed Google and Meta ad campaigns, conversion work and analytics, plus security and monitoring. Hosting is free. Cloudflare costs us next to nothing, so we don't charge you for it. Ad spend is billed separately at cost. Month-to-month after a 3-month term, and most clients run it from launch.

Know the cost. Start the project.

Get a free website audit, or tell us what you need and we'll quote a fixed price inside the band.

Get a free website auditStart a project