The brief
Sneaky Burger sells wagyu burgers from $8.50 across two Illawarra shops: one by WIN Stadium in Wollongong, one at the truck stop on the highway at Albion Park Rail. They'd held prices flat for six years and built a real local following off the back of it. The website wasn't keeping up. It was slow, the menu drifted out of date, and "order now" meant guessing which delivery app actually had them that night. For a takeaway, that's lost dinners. Most people pick where they're eating on their phone, hungry, in about ten seconds, and the old site was losing that race.
What we built
A fast custom site with the menu as the star. Twenty-odd items with proper photos, prices the shop updates in one place, and a category view so you can jump straight to chicken or loaded fries. Each location gets its own page with hours, address, phone and one-tap links to DoorDash and Uber Eats for that store, so nobody ends up on the wrong suburb's order screen. We pull their Instagram in at build time, so the feed stays current without anyone touching it. The whole thing runs on Astro and sits on Cloudflare's edge rather than a WordPress stack, so it loads near-instantly on a phone on patchy 4G, which is exactly where the order gets placed. Halal and gluten-free get their own pages too, because for a good chunk of their customers those are search terms, not footnotes.
The Pagecog approach
We treated the site as a local-search asset, not a brochure. Each shop is marked up as its own business with structured data, the menu and category pages map to how people actually search ("burgers Wollongong", "gluten free near me"), and analytics is wired in so the team can see what's actually driving orders. A steady run of news posts keeps fresh, locally relevant content flowing without reading like filler. The result is a site that does the one job a hungry local needs done: show the food, show it fast, and make ordering a single tap.