The brief
Wollongong Service Company repairs and services household appliances across the Illawarra: washing machines, dryers, dishwashers, ovens, the lot. They had the trade reputation and the bookings by word of mouth, but no real presence online. When someone Googled "appliance repair Wollongong" at 9pm with a dead fridge, a competitor showed up and they didn't. The brief was simple: a site that turns local searches into phone calls.
What we built
A fast, single-purpose website built to convert local intent. Clear service breakdown by appliance type, the suburbs they cover, and a call button that's never more than a thumb away on mobile, because most appliance-repair searches happen on a phone, often in a hurry. It's custom-built rather than a WordPress template, so there's no plugin bloat to slow it down. The whole thing is hosted on Cloudflare's edge, so it loads instantly even on a patchy mobile connection. We wrote the copy in plain language a homeowner actually searches with, not industry jargon.
The Pagecog approach
We treated the site as a local-SEO asset from day one rather than a brochure. Structured data for the local business, service-area and appliance pages mapped to how people actually search, and a Google Business Profile tied into the same keyword strategy. The result is a lean site that does one job well: getting a stressed homeowner with a broken appliance to ring the right local tradie first.