The brief
Karnib and Co launched as a brand-new law firm with no search footprint and a crowded field to break into. Legal is one of the toughest verticals to rank in: high-value keywords, deep-pocketed incumbents, and clients who research carefully before they call. The brief was to build credibility and visibility from a standing start, and to do it fast enough that the firm had a pipeline of inbound enquiries while it found its feet.
What we built
A site designed to earn trust and rank. We led with the practice areas that mattered most commercially, wrote clear, human content that answered the questions prospective clients actually ask, and structured the pages so Google could understand exactly what the firm does and where it operates. Hosting sits on Cloudflare's edge for speed and security, which matters when potential clients are weighing whether a firm looks legitimate. Every page carries a clean, obvious path to get in touch, because a legal enquiry that has to hunt for a contact button is a lost lead.
The Pagecog approach
We paired the build with a focused local-SEO campaign: targeted on-page content, technical fundamentals done properly, and consistent business signals across the web. Within two months the firm was ranking in the top three for its core terms and fielding a steady stream of weekly inbound leads. That's a strong position for a practice that started with no online presence at all. The site keeps doing the work, turning search traffic into genuine client enquiries.