Google Ads for tradies, counted in real calls

Ads suit work you want now

Search is slow to build and Google Ads is fast. That makes ads a good fit for trades with a job to fill this week, and a poor fit for a business that cannot answer the phone. Before we spend your money, we ask three questions. Which job do you want more of? Where will you drive? Who picks up the phone, and when?

The answers shape the account. A drain unblocker, a carpenter and a builder all use the same tool, but the accounts look different. The trade pages on this site go into the specifics for plumbers, electricians and builders. This page covers what holds for every trade.

Your own account

You create the Google Ads account and add your own card. You pay Google directly for every click, and we never hold your payment details. We are added as a manager, and you can remove us any time. Our fee covers managing the account, month to month. We do not put you on a long contract.

The schedule follows the phone

An advert that rings out is the most expensive click you can buy. We set the ad schedule around the hours someone answers, and we check it after the first fortnight against the calls that were really missed.

Some businesses do better with a form. A booking form that says when you will call back can catch out of hours clicks, if it has proved it converts. We test that on the data, and do not guess. Where a sole trader is on a roof all day, the form carries more of the load than the phone.

Count calls and forms, and nothing else

Google counts some actions on its own, and they can inflate the total badly. On an appliance repair account we manage, the account reported 284 conversions over 30 days against roughly 30 real enquiries. We set up three conversions: calls from the ad, taps on the phone number on your site, and quote forms sent. The form asks for a name, a phone number or email, and a comment.

Negative keywords that know your trade

Trade searches attract people who will never hire you. They want a job, a course, a DIY guide or a trade you do not offer. We read the search terms report each week and add negatives, checking each one against what you really do. A word that is junk for one trade can be a customer for another, so the list is written per account.

Landing pages that match the click

An advert for a hot water repair should land on a page about hot water repair. For a builder we run ads for, the landing pages carry no site menu, so the visitor sees the job, the proof and the quote form. If your site is not ready for that, we build the pages first.

What you receive each month

A short report with spend, clicks, enquiries and cost per enquiry, plus the changes we made and why. If a campaign is not producing enquiries, we say so and move the budget. We do not promise a number of leads. We promise that the numbers you see are the ones your phone and your forms recorded.

Budgets that flex with the trade

Some trades have demand that changes with the weather or the season. A roofer can see a rush after a storm. A carpenter sees decks peak before summer. We set a daily cap so a burst of clicks cannot spend the month in two days, and we raise or trim budgets as your own calendar moves. You approve any change to the budget before it happens.

Who it suits

Ads suit a business that has capacity for more work, a phone someone answers, and a site that can take a quote. If you are booked solid for two months, we would rather tell you to wait than spend your money.

Changes you can see

Every change to the account is listed in the monthly report, with the reason. If we pause an ad group, add a negative or move budget, you read it in plain words. You can also open the account at any time and see the same history, because it is yours.