Google Ads for tilers, aimed at quotes you can price

A small account for a slow buyer

A tiling enquiry is not urgent. The customer is renovating, the bathroom is half designed, and the tiler may not be needed for weeks. That changes how the account should work. There is no emergency to win, so no reason to chase the most expensive keywords.

We build a small account around searches that show real intent: bathroom tiler, floor tiling, and the names of the suburbs you work in. A modest daily budget is enough to learn which of these send people who ask for a quote. You can raise it later if it earns its place.

One job type to start

Tilers do bathrooms, kitchens and splashbacks, floors, outdoor paving and pools. They are priced differently and bought by different people. A single account trying to cover all of them spreads a small budget thin.

We begin with the job you most want, usually bathrooms, and point the ads at a page written for it. If that works, floors and outdoor areas follow as separate ad groups with their own pages. Each lands on a page that matches what was searched, which Google rewards and a customer notices.

Keeping the shoppers out

Tile searches are crowded with people who are buying tiles, not hiring a tiler. They type tile prices, tile shop, a product name or how to regrout a shower. Some intend to do the work themselves.

Each week we read the search terms report and add negatives for tile suppliers, retail, products and do it yourself guides. Each one is checked against what you do first. If you also do regrouting, we keep those searches in and send them to a regrout page. Our post on negative keywords for local service accounts explains the method.

Ads that ask for photos and measurements

A tiling quote needs information. The room, the tile size, the floor condition and whether waterproofing is included all change the price. A form that only asks for a name and number produces a call that starts with ten questions.

The landing page keeps the form to a name, a phone number or email, and a comment, and the comment prompt asks for the room, rough size and photos. That gives you what you need to reply with a useful figure. It also filters out people who only wanted a number.

Counting what matters

Google Ads can report conversions that were not enquiries. On one account we run, Google had been counting about ten times more conversions than there were real enquiries, which taught the bidding the wrong lesson.

We set up calls from the ad, taps on your phone number and forms sent as separate conversions. We leave the rest out. Ovas Build, a builder whose Google Ads we run, uses the same approach. Everything is judged on enquiries, not on clicks.

Regrouting and repairs

Small jobs have their own searches, such as regrout shower or cracked tile repair. They cost less per click than a bathroom renovation and bring in customers who may call again for a bigger job. We give them a separate ad group and a short page, so a budget meant for renovations is not spent on a ten minute repair. If you do not want small jobs, we keep those searches out entirely.

Builders do not click ads

Many tilers get their steadiest work from builders who ring them directly. Those people do not search for a tiler on the day, so ads will not reach them. Ads are for the householder who has never heard of you. We say this plainly so you do not expect the account to replace the builder relationship.

Waterproofing and claims

If you hold the required licence for waterproofing, the ads can say so, and the licence details go on the page. If you do not, we leave it out. The rules differ by state, so we ask what you hold before we write a word. We also avoid promises about timeframes or finish quality that we cannot check.

Your account and your spend

You create the Google Ads account and add your own card. You pay Google directly for every click, and we never hold your payment details. We are added as a manager, and you can remove us whenever you like.

Each month you get a short report with spend, clicks, enquiries and cost per enquiry, with the changes we made and why. The add-on is month to month and cancels on 30 days notice.