Web design for roofers, built for the day after the storm

The leak caller wants a number and a sign you will turn up. The restoration buyer wants photos, a warranty and a plain price. One site serves both.

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$298 a month: Website for roofers, AUD, GST inclusive
No build fee: We carry the cost of the build and recover it through the monthly fee over a 12 month term
Live in 48 hours: Hosting on Cloudflare, SSL and security upkeep

Four kinds of roof visitor

Roofing demand follows the weather, so the site has to work on a wet Monday morning and on a dry week in spring.

Water coming through the ceiling: Now; Your number at the top of the page, dialling on a tap, with your hours and the areas you reach. A short line on what you check on arrival.
Roof near the end of its life: Weeks; A restoration page that explains how you inspect, how you choose between repair and replacement, how long the job takes and what the warranty covers.
Metal or tile owner: Planned; A page for each roof type you work on, since a tile owner asks about re bedding and repointing and a metal owner asks about sheeting and fixings.
Homeowner claiming on insurance: After a storm; A plain page on how you quote for an assessor, which photos you take and who deals with the insurer, with no promise about what an insurer will pay.

What the site is for

A roofing customer is letting a stranger onto the top of their house, and most of them are deciding in a hurry or after a long comparison. There is little in between.

We build for both. The leak caller gets a number and your hours in the first screen. The restoration buyer gets longer pages: how a roof is inspected, how repair and replacement are weighed, how long the work takes, and your own photos with the suburb and roof type under each.

A trust page holds the licence block, insurance and warranty, and the same details sit in the footer. If you handle storm damage and insurance work, that gets a plain page as well, written around the process and not around what any insurer will pay.

Licence details differ by state, so the site states yours

NSW Fair Trading and the QBCC

NSW lists roof plumbing, roof slating and roof tiling among its licence categories of work, and requires the licensee's name and licence number in all advertising, the internet included. Queensland requires the licensed name and QBCC number in advertising, websites counted.

The licence block, insurance details and warranty terms go on one trust page and in the footer. We name only the work your licence covers, and we link the regulator's register where a state has one. We state no rule for a state we have not checked.

Read the NSW advertising rule

Show where the crews go

Local

A roofing business covers a patch it can reach in a day, and storm damage arrives in one suburb at a time. The site has to say which suburbs are yours.

A service area list that matches the Business Profile and the places the crews really drive to
Hours on every page that match when the phone is answered, including after a storm
A town page only where you have finished roofs to show there

Trade sites we have built

We have not built a roofing site yet. Ovas Build is a builder and All Round Carpentry is a carpenter, and both show how we build project pages and a quote form for a trade. They are not roofing results.

Web design for roofers: your questions

What goes at the top of a roofing site?

The phone number, on a button that dials on a tap, beside your hours and the suburbs you cover. A person with a leak decides in seconds, and everything else on the page can wait.

Do I need separate pages for metal and tile roofs?

If you work on both, yes. The questions differ. Tile owners ask about re bedding and repointing, metal owners ask about sheeting and fixings, and one page for both answers neither well.

How do I show restoration work?

With your own before and after photos, the suburb and the roof type under each. Add the steps you follow, how long it takes and what the warranty covers. Stock photos of other people's roofs do the opposite of building trust.

Should the site have a page on insurance work?

If you do those jobs, yes. Say how you quote for an assessor, which photos you take and who talks to the insurer. Leave out any claim about what an insurer will pay.

What should the quote form ask?

A name, a phone number or an email, and a comment. The comment prompt asks for the suburb, the roof type and whether water is coming in now.

How should the site handle the storm rush?

With a notice that can be switched on when the phones are flat out, saying when you can attend and how to leave a message. It is switched off again afterwards so it never goes stale.

Can the site cover gutters as well?

If you do gutter and downpipe work, give it a page of its own. It is a separate search from roof repair, with its own customer and its own photos.

A website for roofers, built and run for you.

$298 a month AUD, no upfront build fee.