Website, SEO and Google Ads for roofers
Roofing follows the weather: leaks arrive in waves after storms, and restorations are sold in the dry months.
Who arrives at a roofer's site
- Water coming through the ceiling
- Your number at the top of the page, dialling on a tap, with your hours and the areas you reach.
- Roof near the end of its life
- How you inspect, how you choose between repair and replacement, how long the job takes and what the warranty covers.
- Metal or tile owner
- A page for each roof type you work on, since the questions differ.
- Homeowner claiming on insurance
- How you quote for an assessor and which photos you take, with no promise about what an insurer will pay.
How people hire roofers
Roofers sell leak repairs, restorations, re roofing, gutters and downpipes, storm damage and insurance work, in metal and tile. Leaks after rain are urgent and arrive in waves. Restorations and re roofs are planned and expensive, and buyers compare them on photos and warranties.
Insurance jobs bring an assessor into the decision. A customer is letting a stranger onto the top of their house, so insurance, licence and warranty details matter more here than on most trades.
Storm fronts create sudden spikes and dry months suit restoration work. Demand is weather driven, so budgets and pages are prepared in the quiet weeks.
The work roofers are hired for
- Roof leak repairs
- Roof restoration
- Re roofing
- Gutters and downpipes
- Storm damage
What customers type into Google
- roof leak repair
- roof restoration
- roofer near me
- gutter replacement
Licence details differ by state
NSW lists roof plumbing, roof slating and roof tiling among its licence categories of work, and requires the licensee's name and licence number in all advertising, the internet included. Queensland requires the licensed name and QBCC number in advertising, websites counted. The site states your licence, insurance and warranty on one trust page and in the footer, and names only the work your licence covers.
Read more on the rules for roofers:
Our pages for roofers
- Web design for roofersA leak caller gets a number in one screen, a restoration buyer gets photos, warranty and a plain price.
- SEO for roofersA Business Profile and pages that put you in front of people on the morning after the weather turns.
- Google Ads for roofersSpend that rises when the weather sends people looking and is capped so one storm does not use the month.
The website is $298 a month (AUD, GST inclusive). SEO and Google Ads management are add-ons, month to month. See the pricing page.
The nearest work we have
We have not built a roofing site yet. Ovas Build, a builder, and All Round Carpentry, a carpenter, show how we build project pages and a quote form for a trade. They are not roofing results.

Ovas Build
15Enquiries in two weeks
A builder who got no leads from lead services now reports several large project enquiries a week, from a tradie website we had live in about a week.

All Round Carpentry
5xMore Google impressions
One carpenter, Helensburgh to Nowra: 18 suburb pages, 11 services and his own photos, and Google now shows the site about five times as often.
A website for roofers, built and run for you.
$298 a month AUD, no upfront build fee.