Website, SEO and Google Ads for roofers

Roofing follows the weather: leaks arrive in waves after storms, and restorations are sold in the dry months.

Who arrives at a roofer's site

Water coming through the ceiling
Your number at the top of the page, dialling on a tap, with your hours and the areas you reach.
Roof near the end of its life
How you inspect, how you choose between repair and replacement, how long the job takes and what the warranty covers.
Metal or tile owner
A page for each roof type you work on, since the questions differ.
Homeowner claiming on insurance
How you quote for an assessor and which photos you take, with no promise about what an insurer will pay.

How people hire roofers

Roofers sell leak repairs, restorations, re roofing, gutters and downpipes, storm damage and insurance work, in metal and tile. Leaks after rain are urgent and arrive in waves. Restorations and re roofs are planned and expensive, and buyers compare them on photos and warranties.

Insurance jobs bring an assessor into the decision. A customer is letting a stranger onto the top of their house, so insurance, licence and warranty details matter more here than on most trades.

Storm fronts create sudden spikes and dry months suit restoration work. Demand is weather driven, so budgets and pages are prepared in the quiet weeks.

The work roofers are hired for

  • Roof leak repairs
  • Roof restoration
  • Re roofing
  • Gutters and downpipes
  • Storm damage

What customers type into Google

  • roof leak repair
  • roof restoration
  • roofer near me
  • gutter replacement

Licence details differ by state

NSW lists roof plumbing, roof slating and roof tiling among its licence categories of work, and requires the licensee's name and licence number in all advertising, the internet included. Queensland requires the licensed name and QBCC number in advertising, websites counted. The site states your licence, insurance and warranty on one trust page and in the footer, and names only the work your licence covers.

Read more on the rules for roofers:

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