Web design for builders, built to be shortlisted

A builder's site is a document that gets compared with two others. It shows the work, explains the process and puts the paperwork where it can be checked.

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$298 a month: Website for builders, AUD, GST inclusive
No build fee: We carry the cost of the build and recover it through the monthly fee over a 12 month term
Live in 48 hours: Hosting on Cloudflare, SSL and security upkeep

What each visitor has to find

Months pass between the first visit and a signed contract, so the site is opened many times by the same household.

Cost researcher: Early, weeks before any call; A cost guide that says what the range includes. Granny flat cost and house extension cost lead the suggestions Google offers.
Approvals worrier: Early; A plain account of how you handle council or a private certifier, and for NSW granny flats whether complying development is likely.
Shortlister: Middle; Project pages with the suburb, the scope and your own photos, then the licence and insurance in one place.
Ready to ring: Late; A three-field quote form and a number that dials on a tap.

What each visitor has to find
Lead type	How urgent	What the site needs
Cost researcher	Early, weeks before any call	A cost guide that says what the range includes. Granny flat cost and house extension cost lead the suggestions Google offers.
Approvals worrier	Early	A plain account of how you handle council or a private certifier, and for NSW granny flats whether complying development is likely.
Shortlister	Middle	Project pages with the suburb, the scope and your own photos, then the licence and insurance in one place.
Ready to ring	Late	A three-field quote form and a number that dials on a tap.

What the site is for

A builder's site is read by people who have not decided yet. It has to answer three questions in the order they arise: what do these people build, how do they work, and are they who they say they are.

We organise the pages the same way. The build types come first, each with project pages under it. The process page follows, in stages, with who is responsible at each one. The licence, registration and insurance block closes every page. The photos are yours, with the suburb written next to them.

What your site is compared with

We have not measured the results for any build search. These are the kinds of site a builder's page sits beside.

Project home brands: Large display-centre brands own the broad build terms. A small builder wins on named projects and a named area.
Lead platforms: hipages reports 36.6 thousand paying tradies across all trades. The owner of Ovas Build told us they gave him no leads. That is one business, so it is not a rule.
Other local builders: There are 95,329 residential builder businesses in two ABS classes, and 61% to 76% of them have no employees. Buyers see a stream of new names, so proof of past work matters.

Licence, registration and insurance in one block

NSW Fair Trading, QBCC, the Victorian Building and Plumbing Commission, WA and SA regulators

NSW requires a licence for residential building work over $5,000 and the licensee name, number and phone number in all advertising. Queensland requires a licence over $3,300 and the licensed name, number and a QBCC Act statement. Victoria's regulator is now the Building and Plumbing Commission, and the VBA name is out of date. WA and SA also require the number in advertising.

One block, set by state, holds the licence class, number and insurance. It goes on every page and next to each build type. We do not advertise work the licence does not cover.

Read the QBCC advertising rule

Work we run for builders

Ovas Build is a residential builder whose site we built in about a week from Wix. Its enquiry count includes visitors from Google search and Google Ads together. All Round Carpentry is a carpenter, shown for the project page method.

Ovas Build
15Enquiries in two weeks
A builder who got no leads from lead services now reports several large project enquiries a week, from a tradie website we had live in about a week.

A trade site we built in another field

All Round Carpentry
5xMore Google impressions
One carpenter, Helensburgh to Nowra: 18 suburb pages, 11 services and his own photos, and Google now shows the site about five times as often.

Web design for builders: your questions

What pages does a builder's site need?

A home page, a page for each type of build you take, project pages, a process page, a cost guide and a contact page. The process page covers design, approvals, contract, build and handover.

How many project pages is enough?

Start with the best six that you have your own photos for. Each page carries the suburb, the scope and a few plain lines about what was hard. Add one after each finished job.

Should the site show prices?

A cost range with what it includes matches how buyers search and helps them decide whether to ring. The price has to be true and the total clear.

Can I use stock photos on a builder's site?

We avoid them. Buyers compare finished work, and stock or generated images invent details that a builder cannot stand behind.

How is the licence shown for a state I do not work in?

It is not. The block carries your state and licence class only.

Do I need a page for every council area?

Only where you have built projects and can say something true about them. A page that swaps the council name is a template.

What does the quote form ask?

A name, a phone number or an email, and a comment. Ovas Build's form has three fields and every enquiry email says which page it came from.

Can the site take a deposit or sign contracts?

No. A building contract has legal requirements that differ by state, and it is signed outside the site.

A website for builders, built and run for you.

$298 a month AUD, no upfront build fee.