Web design for dentists, checked against the advertising rules

Booking, hours and funds at the top, treatment pages that explain without promising, and nothing on the site that Ahpra would call a testimonial.

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$298 a month: Website for dentists, AUD, GST inclusive
No build fee: We carry the cost of the build and recover it through the monthly fee over a 12 month term
Live in 48 hours: Hosting on Cloudflare, SSL and security upkeep

No patient quotes about treatment, on any page

Dental Board of Australia and Ahpra

Section 133 of the National Law makes a testimonial in advertising an offence: a statement about the clinical side of a service. A practice that republishes or embeds reviews on its own site is responsible for them. Comments on service that say nothing clinical fall outside the definition. Before-and-after photos are allowed when the angle, lighting and framing match and the treatment is the only visible change. Penalties reach $60,000 per offence for an individual and $120,000 for a body corporate.

The site carries no patient stories and no review text that mentions a symptom, a result or a practitioner's skill. A before-and-after gallery is only built with a written photo protocol. We leave any star widget off until it has been checked against the current Ahpra guidance, and the practice stays free to collect Google reviews on Google itself.

Read the Board's guidelines

A crowded market that pays for itself

The business count is ABNs, not clinics. A dentist who trades alone inside a larger practice through their own entity counts as one.

20,296: Nationaldental services businesses at 30 June 2025, up 2.9% on a year earlier
61%: Nationalof the $13.2 billion spent on dental services in 2023-24 was paid directly by patients
16%: Nationalof people who needed to see a dental professional gave cost as a reason for delaying or not going
$1,158: Nationalthe Child Dental Benefits Schedule cap for 2026 over two calendar years, for eligible children

A booking site, written to the guidelines

A dental practice site does two jobs. It lets a person book in under a minute, and it says nothing a regulator could read as a testimonial, an inducement without terms or a false title. We build both into the same pages.

Above the fold sit the booking button, a tap-to-call number, today's hours and the funds you take. Treatment pages come next, one for each treatment you want more of, written as explanations. A practitioner page names each dentist with the registration they hold, in the Board's wording, and links to the Ahpra register.

Offers with their terms

An offer such as a new-patient check-up is allowed when its terms are easy to find. We place the terms next to the offer and avoid the scarcity wording the Board warns about: don't delay, act now, limited time. If the offer ties to the end of a benefit year, the copy says so and ties it to the fund, not to anyone's health.

What we check before launch

We read every page against the Board's guidelines: testimonials, titles, offers, claims of results, and the wording on any third-party profile you control. You approve each page before it goes live. We cannot give legal advice, and the practice owner stays responsible for what it advertises.

Who books, and what they check first

Most are choosing a clinic, not a dentist, and they decide on hours, funds and price clarity.

Emergency patient: Today; A phone number that dials on a tap, today's hours and a plain statement of how you handle a broken tooth. Nothing that tells them to act now or risk their health.
New patient or family: Next two weeks; Online booking above the fold, whether you take new patients, parking, and the funds and CDBS you accept.
Parent of a child: Weeks; A page on the Child Dental Benefits Schedule and how you check eligibility before the visit.
Implant or aligner researcher: Weeks to months; A treatment page that explains steps and states how cost is quoted after a consultation, with any offer shown with its terms.
Patient with fund extras: Days; The funds you are a preferred provider for, stated so the patient still confirms with their fund before treatment.

Who books, and what they check first
Lead type	How urgent	What the site needs
Emergency patient	Today	A phone number that dials on a tap, today's hours and a plain statement of how you handle a broken tooth. Nothing that tells them to act now or risk their health.
New patient or family	Next two weeks	Online booking above the fold, whether you take new patients, parking, and the funds and CDBS you accept.
Parent of a child	Weeks	A page on the Child Dental Benefits Schedule and how you check eligibility before the visit.
Implant or aligner researcher	Weeks to months	A treatment page that explains steps and states how cost is quoted after a consultation, with any offer shown with its terms.
Patient with fund extras	Days	The funds you are a preferred provider for, stated so the patient still confirms with their fund before treatment.

Nearest sites we have built

We run no dental site yet. These are a home services business and a law firm, both regulated or booking-led, both with a phone, a booking path and careful copy. They show how we build and are not dental results.

Web design for dentists: your questions

Can a dental website show patient reviews?

Not text that describes the clinical side. Section 133 of the National Law bans testimonials in advertising, and a practice that republishes or embeds reviews on its own site is responsible for them. Comments about customer service that mention nothing clinical are outside the definition. Patients can still review you on Google.

Are before-and-after photos allowed?

Yes, under conditions. The images need the same angle, lighting and framing, and the treatment has to be the only visible change. We build the gallery only if you can follow a written photo protocol.

Can the site offer a discounted check-up?

Yes, with the full terms on the page or one click away. Free has to mean free, and the price has to be clear. A new-patient offer without terms is a breach.

Can a general dentist write orthodontist or specialist?

Only a registered specialist can use a specialist title, including in the business name. A general dentist who offers Invisalign writes provides Invisalign. We check each practitioner's registration on the Ahpra register before the page goes up.

How do we show funds and the CDBS?

A page lists the funds you are a preferred or network provider for and says the patient should confirm with their fund before treatment. Another explains the Child Dental Benefits Schedule and what you do to check eligibility.

Does the site integrate with HotDoc, HealthEngine or our own booking system?

It can link to or embed any of them. We pick the one your front desk already uses, so the diary stays in one place. The booking button sits above the fold on every page.

What does the contact form ask?

A name, a phone number or an email, and a comment. No date of birth, no fund number and no symptom fields. Anything clinical is handled on the phone.

Do you promise more patients?

No. Dentists hear that from every agency. We start with what the site does today: whether booking works on a phone, whether the emergency path is clear and whether any wording would fail the Board's guidelines. We report what we changed.

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