Website, SEO and Google Ads for tradies
The hub for every trade: a phone that gets answered, a service area, and work won on trust and reviews.
Who arrives at a tradie's site
- Urgent callers
- The number on the first screen, the hours, the area, the licence where it is required, and live reviews.
- Planned buyers
- Project pages with your own photos, a cost guide, the paperwork in one block and a quote form.
- A trade that does both
- Two doors on the home page, one for the call and one for the project.
How people hire tradies
Trade customers come in two kinds. The urgent caller rings the first business that answers from the map. The planner reads three sites and asks for three quotes. Most trades see both, in different proportions.
Plumbers, electricians, locksmiths, pest controllers, air conditioning and appliance repair lean towards the urgent caller. Builders, carpenters, painters, landscapers, concreters and tilers lean towards the planner. A business that does both needs two doors on its home page, one for the call and one for the project. Pages for every suburb only work when each has something real to say, so we build them only where you have jobs to show.
Busy months differ by trade, so budgets and new pages follow each trade's own calendar.
The work tradies are hired for
- Emergency call outs
- Quoted jobs
- Repairs and maintenance
- Renovations and new work
What customers type into Google
- plumber near me
- emergency electrician
- deck builder
- pest control near me
The licence number belongs on the site in most states
NSW requires the licensee name, licence number and phone number in all advertising, including the internet. Queensland requires the licensed name and QBCC number, and counts websites. Western Australia requires the number in plumbing, electrical and building advertisements, and Victoria requires registered electrical contractors to show theirs on promotional material. Each trade page covers the wording for its own trade.
Read more on the rules for tradies:
Our pages for tradies
- Web design for tradiesWhat every trade site shares, and the two doors for the urgent caller and the planner.
- SEO for tradiesA Business Profile ready for the call that comes today, and pages for the job someone is still deciding on.
- Google Ads for tradiesAn account built around the hours your phone is answered, with tracking that separates real enquiries from clicks.
The website is $298 a month (AUD, GST inclusive). SEO and Google Ads management are add-ons, month to month. See the pricing page.
Work we run for tradies
We built and run sites for a builder, a carpenter, a pest controller and an appliance repairer. Each case study card says what it measures, and the numbers belong to those businesses.
All Round Carpentry
5xMore Google impressions
One carpenter, Helensburgh to Nowra: 18 suburb pages, 11 services and his own photos, and Google now shows the site about five times as often.
Ovas Build
15Enquiries in two weeks
A builder who got no leads from lead services now reports several large project enquiries a week, from a tradie website we had live in about a week.
Avalanche Pest Control
4xMore clicks from Google
A redback nest, rats in the roof: people ring the first pest controller they find. After the rebuild, Google sends this one about four times the clicks.
Reading for tradies
- How SEO works for tradies: what to fix first and the cost
- Google Ads for tradies: tracking, waste and what it costs
- Local SEO for tradies: service area pages without the doorway risk
- hipages vs Google Ads vs your own website for tradies
- A website for tradies: what it needs, what it costs and what to avoid
A website for tradies, built and run for you.
$298 a month AUD, no upfront build fee.