Website, SEO and Google Ads for plumbers
Emergencies go to whoever answers first. The website earns its money on hot water, drainage and gas work.
Who arrives at a plumber's site
- Caller with a leak
- Your number at the top of the page, dialling on a tap, with your hours and the suburbs you reach.
- Hot water replacement
- The systems you fit, what changes the price, how long a swap takes and photos of your own installs.
- Recurring blockage
- How you find the cause before you quote, and which drainage work your licence covers.
- Agent or strata manager
- A page on attending without the owner there, insurance and invoice terms.
How people hire plumbers
A plumber is found two ways. Someone with water through the ceiling picks one of the businesses on the map and rings. Someone whose hot water system is getting old reads for days, compares prices and asks two or three plumbers to quote.
You cannot win the emergency on the website. The planned jobs are where a site and its pages do the work: hot water replacement, recurring blockages, gas appliance installs and renovation rough in.
Hot water failures climb in winter, storm weeks bring blocked stormwater and roof leaks, and the Christmas break leaves call outs for the plumbers who stay open.
The work plumbers are hired for
- Blocked drains
- Burst and leaking pipes
- Hot water repair and replacement
- Gas fitting
- Leak detection
What customers type into Google
- emergency plumber
- blocked drain
- hot water system replacement
- gas fitter near me
- leak detection
The licence number is a legal item, not decoration
NSW requires the licensee name, the licence number with the category of work, and a business phone number in all advertising, including the internet. Queensland requires the licensed name and QBCC number. Western Australia requires the licence number in any advertisement. The licence block sits in the header or footer of every page and beside each plumbing, drainage and gas service.
Read more on the rules for plumbers:
Our pages for plumbers
- Web design for plumbersA site that proves the licence, shows the jobs you do and quotes honestly.
- SEO for plumbersA Business Profile that wins the urgent call, and job pages for hot water, drainage and gas work.
- Google Ads for plumbersEmergency clicks that reach a phone that picks up, and separate ads and pages for planned jobs.
The website is $298 a month (AUD, GST inclusive). SEO and Google Ads management are add-ons, month to month. See the pricing page.
The nearest work we have
We run no plumbing site yet. Our trade sites, an appliance repairer, a carpenter and a pest controller, show how we build for a phone number, a service area and a quote form. They are not plumbing results.
Wollongong Service Company
~200Enquiries a month
An Illawarra appliance repair business with a 20 year reputation now gets about 200 enquiries a month from a tradie website built for phones and local search.
Avalanche Pest Control
4xMore clicks from Google
A redback nest, rats in the roof: people ring the first pest controller they find. After the rebuild, Google sends this one about four times the clicks.
All Round Carpentry
5xMore Google impressions
One carpenter, Helensburgh to Nowra: 18 suburb pages, 11 services and his own photos, and Google now shows the site about five times as often.
A website for plumbers, built and run for you.
$298 a month AUD, no upfront build fee.