Web design for plumbers, built to be checked

People find a plumber somewhere else, then open the site to see if the licence is real and the business is who it says it is.

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$298 a month
Website for plumbers, AUD, GST inclusive
No build fee
We carry the cost of the build and recover it through the monthly fee over a 12 month term
Live in 48 hours
Hosting on Cloudflare, SSL and security upkeep
A plumber carrying a tool bag toward a brick house on a suburban Australian street, a white work van parked at the kerb (generated image)

The licence number is a legal item, not decoration

NSW Fair Trading, QBCC (Queensland) and the WA Plumbers Licensing Board

NSW requires the licensee name, licence number with the category of work, and a business phone number in all advertising, including the internet. Queensland requires the licensed name and QBCC number. Western Australia requires the licence number in any advertisement, with a fine of $2,000 under regulation 25.

The licence block goes in the header or footer of every page and beside each plumbing, drainage and gas service. In Victoria we link the Building and Plumbing Commission check tool and state no advertising rule, because we found none.

Read the NSW advertising rule

Five kinds of visitor, one site

Most of them arrived from the map, a referral or a quote request. The site is where they decide.

Caller with a leak
Now
Your number at the top of the page, dialling on a tap, with your hours and the suburbs you reach.
Hot water replacement
Days to weeks
The systems you fit, what changes the price, how long a swap takes and photos of your own installs.
Recurring blockage
Soon
A page on how you find the cause before you quote, and which drainage work your licence covers.
Gas appliance fit
Planned
Gas fitting named separately, with the gas licence shown beside it.
Agent or strata manager
Repeat work
A page on attending without the owner there, insurance and invoice terms.

What the site is for

The top of every page carries the number, the hours and the licence. Each job you want more of gets its own page.

A plumber's site is read by two people. One is in a hurry and has the number in a thumb's reach. The other has found you through a referral, a quote request or the map, and is checking. Consumer regulators tell that second person to ask for several quotes and to look up the licence number, so the check is normal. The site makes it quick.

We build the licence block once and reuse it, with the wording for your state. The scope list comes next: plumbing, drainage and gas fitting named separately, so a hot water caller is never sent to a gas leak page. A price guide follows, written so that a customer can add it up. Then the quote form, which asks for a name, a phone or an email, and a comment.

Say where you work

Local

A mobile plumber has one Business Profile for the whole area, so the site has to carry the suburb detail.

  • A service area list that matches the profile and the places you really drive to
  • Opening hours on every page that match when the phone is answered
  • An honest line for after hours, either an answered number or the next business day
  • One service area page per patch where you have jobs to show
A heat pump hot water unit and cylinder fitted against a rendered wall at the side of an Australian house (generated image)
A page about hot water carries photos of your own installs, not a stock cylinder.
A plumber's gloved hands fitting a braided tap hose under a kitchen sink (generated image)

Trade sites we have built

We run no plumbing site yet. These two trade sites show how we build for a phone number, a service area and a quote form. They are not plumbing results.

Web design for plumbers: your questions

Does my website count as advertising for licence rules?
The regulators say it does. Queensland's QBCC lists websites, social media pages and online directories as advertising, and NSW applies its rule to internet and social media. So the number goes on the site.
What should a plumber's home page show first?
Your phone number, the area you cover, your hours and your licence number. Everything else can sit below. Someone who has already found you elsewhere is checking those four things.
Can the site show a price range for a blocked drain?
Yes, if it is true and the page says what it includes. Cost and price are the words people type most when they search for a plumber, so a range answers the question. A part price needs the total shown beside it.
How many pages does a plumbing site need?
A home page, one page for each job you want more of, a page for your service area and a contact page. Hot water, blocked drains and gas fitting each get their own, because a search can only match a page that covers the job.
What does the quote form ask?
A name, a phone number or an email, and a comment. Photos and the address can follow by text or email once you have replied. A longer form loses people on a phone.
Should the site have an after hours number?
Only if someone answers it. If nobody does, say when calls are returned. An unanswered number costs you more than a clear message.
Can I show customer reviews on the site?
Genuine ones, yes. The ACCC says businesses must not post fake reviews or leave known fake reviews up. We never write testimonials for you.
Do you use stock photos of plumbers?
Only where you have no photos yet, and we swap them out. Your own installs and your own van do more for trust than a stock plumber in a clean shirt.

Related pages

A website for plumbers, built and run for you.

$298 a month AUD, no upfront build fee.

Get startedSee pricing