Website, SEO and Google Ads for lawyers
Regulated advertising, anxious readers and a reputation that is checked before anyone calls.
Rule 36 governs every word on the site
Rule 36 of the Australian Solicitors' Conduct Rules says advertising must not be false, misleading or deceptive, or likely to mislead. A solicitor must not give a false impression of specialist expertise, and must not use the words accredited specialist unless accredited by the relevant professional association. Practice pages say practises in or has experience in, and personal injury advertising is restricted by state law in Queensland, WA and the NT.
Read more on the rules for lawyers:
How people hire lawyers
A person charged on Saturday, a couple separating and a home buyer read a law firm's site very differently. Criminal clients search a court town, conveyancing clients search a fee, and family clients read for weeks. Many look up a name they were given.
The site gives each practice area its own page, with the phone number and hours answered for the urgent ones, and a calm, plain start for wills and estates after a death.
Who arrives at a lawyer's site
- Criminal and traffic
- A phone number that dials on a tap, the hours it is answered and the courts you attend. A charge, a court date or a licence is at stake.
- Family law
- How a matter runs, what it costs and how to book a first call. Cost words come first in searches.
- Conveyancing
- A fixed fee guide where you can state one, your licence details and how an agent or broker refers a client.
- Wills and estates
- Who can make a will, what an estate involves and a calm way to start.
- Employment
- The 21 day deadline for an unfair dismissal application, with a prompt to call straight away.
The work lawyers are hired for
- Criminal and traffic law
- Family law
- Conveyancing
- Wills and estates
- Employment law
What customers type into Google
- lawyer near me
- criminal lawyer
- family lawyer
- conveyancer
Our pages for lawyers
- Web design for lawyersEach practice area gets its own page, and every page is approved by a lawyer at the firm before it goes live.
- SEO for lawyersCourt town, fee and long research searches planned separately for each area you practise.
- Google Ads for lawyersCampaigns by practice area, with copy that holds up under Rule 36 and the state laws.
The website is $298 a month (AUD, GST inclusive). SEO and Google Ads management are add-ons, month to month. See the pricing page.
Work we run for lawyers
Karnib and Co is a criminal and traffic law firm in Wollongong and Liverpool. We built, migrated and host its site. It is our only law firm, so it proves nothing for family law, conveyancing, wills or employment.
Karnib and Co
Page 1For criminal lawyer searches in Wollongong and Liverpool
We built, migrated and host the law firm website for a criminal law practice in Wollongong and Liverpool, and it now ranks on the first page of Google for criminal lawyer searches in both cities.
Wollongong Service Company
~200Enquiries a month
An Illawarra appliance repair business with a 20 year reputation now gets about 200 enquiries a month from a tradie website built for phones and local search.
Ovas Build
15Enquiries in two weeks
A builder who got no leads from lead services now reports several large project enquiries a week, from a tradie website we had live in about a week.
A website for lawyers, built and run for you.
$298 a month AUD, no upfront build fee.