Google Ads for fencing contractors, timed to spring and the pool deadline

A campaign for each material

Someone typing Colorbond fence installers near me has chosen a material. An ad about fencing in general wastes the click. We build the account with a campaign for each material you fit, and an ad group inside it for the job: new fence, replacement, gate, extension.

Each has its own ads and a landing page with your photos of that material, the lengths you fitted and what a quote includes. You see which materials bring quotes and what each costs.

Keeping out the sport and the kit

The word fencing is shared with a sport. Lessons, clubs and equipment appear in the same results. Wire, electric and dog fences are other products, and hardware chains sell fence kits.

We add negatives for each, check them against your work, and read the search terms report every week. If you also supply kits or gates, those terms stay.

The pool deadline

A pool fence certificate is needed to sell or lease a property with a pool in several states. NSW, Queensland and Victoria differ on how long a certificate lasts and who inspects. The person searching has a date, so the ad should reach them fast, and the page should name the steps in their state.

We run pool compliance as its own campaign with its own budget and landing page. Landlords and agents are the readers, so the page says how quickly you can inspect and repair.

The spring ramp

Search interest in Colorbond and pool fencing climbs from August and peaks between September and November, then falls through autumn. The budget follows that: low in May and June, higher from late winter. The Trends scale is relative, so it tells us the shape of the year and not the number of searches.

If your diary fills in October, we turn the ads down. A click you cannot serve is wasted.

Counting what happened

We count calls from the ad, taps on your number and quote forms sent. The form asks for a name, a phone number or an email, and a comment. We keep out the actions Google counts by itself, such as clicks on a map inside the ad. The enquiries are reported back to Google Ads so the account judges itself on enquiries and not only clicks.

Your account, your spend

You create the Google Ads account and add your own card. You pay Google directly for clicks, and we never hold your payment details. We are added as a manager and you can remove us whenever you like.

Each month you get a short report on spend, clicks, enquiries and cost per enquiry for each campaign, with the changes we made. We do not promise a number of enquiries.