SEO for conveyancers, starting with the fee page

The first thing people look for

Ask a buyer what they want from a conveyancer and they will say a fair price and no surprises. Their first search is conveyancing fees, or conveyancer near me, followed by a quick scan of what each site says about cost.

So the fee page is the most important page on the site. We write it with you. It says what the fee covers and what sits outside it, such as council and water searches or government charges. If you charge a fixed fee, the page says so plainly. If the price depends on the job, the page lists what moves it. We type only the figures you give us.

One page for each kind of job

A buyer, a seller and someone buying off the plan all need a conveyancer, and their questions are different. We build a page for each.

The buying page covers the contract, the checks before settlement and what the buyer does and when. The selling page covers what you need from the seller and how the contract is prepared. An off the plan page explains why a contract for a property not yet built needs more care. A contract review page answers a question many people ask before they sign anything: can someone look at this first?

Each page is plain and short, and a person on a phone can read it in a minute or two. It names the steps and gives a phone number that dials on a tap. It also carries a quote form that asks for a name, a phone number or email, and a short note.

Speed is part of the page

A buyer who has just had an offer accepted wants a conveyancer within days. The page should show that you reply fast. We put your office hours and your usual reply time on every page, and the form sends each enquiry to you the moment it is submitted.

If you cannot answer straight away, say when you will. A buyer comparing three firms often picks the first one that responds.

Say what you are

Who may carry out conveyancing, and under what title, differs from state to state. In some states licensed conveyancers practise alongside solicitors. A page should never suggest a licensed conveyancer is a solicitor, or the reverse. We describe your practice using the wording that applies to your licence or practising certificate, and we send each page to you for a check before it goes live.

Advertising rules for solicitors are separate. If your firm is a law practice, Rule 36 of the Australian Solicitors' Conduct Rules, as the Law Society of NSW publishes it, covers advertising that is false, misleading or deceptive. We avoid superlatives and outcome promises in either case.

Written for the agent too

Referrals matter in conveyancing. Many agents have a conveyancer they pass on to buyers and sellers, and the client often receives only a name. They look it up. What they find has to say who you are, what you do and how to get in touch.

We add a short page for agents. It states how you handle contracts, how quickly you reply and who the agent should contact. Agents are busy, so it is short, and it gives them something to point a client to. Clients can also see it, which keeps the wording honest.

Local pages that carry real information

Conveyancing is done remotely in many places, and buyers search by suburb or town. We build a local page only where we have something true to put on it, such as the areas you work in, local council details you handle often, or your office if you have one. We will not stamp out near copies with the town name changed, because Google's spam policies describe pages built for town after town as doorways.

What the work looks like

Karnib and Co practises criminal and traffic law, and the same discipline applies. Its pages were each approved by the firm, carry no promises about results and name the steps clearly. Its site now sits on page one on average for criminal lawyer searches in both its cities. That is not a conveyancing result.

Each month

You get a short report on the pages we added or changed, the searches the site was shown for and the enquiries recorded. The work is month to month.