SEO for family lawyers, for readers who take their time
We build the guides and service pages that answer the questions people ask before they ring a family lawyer, from what separation involves to what it costs.
- $549 a month
- SEO for family lawyers, AUD, GST inclusive
- Month to month
- Added to the $298 website plan, cancel on 30 days notice
- Reported monthly
- Search Console and keyword reporting, in your monthly report
People read for weeks before they ring
Family law is one of the slowest decisions a person makes when buying a service. Someone starts thinking about separation, and then reads. They look for what happens to the house, what happens with the children and what a lawyer would cost. They may read for a month before they speak to anyone.
That changes what SEO has to do. There is little point in a site that only waits for the final search, family lawyer near me, because most people arrive at that search after weeks of earlier ones. The pages that matter answer the earlier questions, so the firm is already familiar when the reader gets there.
A page for each question
We start with the matters your firm handles: separation and divorce, property settlement, parenting arrangements and consent orders, for example. Each gets its own page. A reader who typed property settlement lawyer should land on a page about property settlement, not a general list.
Each page explains what the matter is, what the usual steps are, who needs to be involved and when it is time to get advice. The tone is careful and plain. These readers are often under stress and are reading closely, and a page full of legal terms will be closed.
Process and cost
Many readers do not search for a lawyer at all. They search for the process, for example how a property settlement works, or for the cost, how much a family lawyer charges. Those searches come before a call, and a firm that has answered them has already earned some trust.
We build a page on how your firm works, from first meeting to a final outcome, and a page on how you charge. What goes on the cost page is your decision, and your own obligations on disclosing costs apply. If you give us a price or a range, we put it on. If you do not, the page explains what affects the cost. We never invent a figure.
Guides that earn their place
A short guide can be found long before the reader is ready to ring. What to bring to a first meeting. How parenting arrangements are usually put in place. What a consent order is and why people ask for one. Each answers one question a client has asked you in person.
We write them with you in mind, from your own notes or a short interview. We do not write at volume to fill a calendar. Every guide is general information, is checked by a lawyer at your firm before it goes live, and ends with a way to get in touch.
Written with the rules in mind
Solicitors' advertising is regulated. Rule 36 of the Australian Solicitors' Conduct Rules, as the Law Society of NSW publishes it, says advertising must not be false, misleading, deceptive, offensive or prohibited by law. Family pages should not promise a result, compare the firm with others or imply expertise it cannot support. We write information, and you make the final call on every page.
Karnib and Co practises criminal and traffic law. The subject is different, and the care is the same. Every page on its site was reviewed by the firm before it went live and carries no promises about outcomes.
The lawyers behind the pages
Some people reach a family lawyer through someone else, such as a friend, an accountant or a counsellor, and then look the firm up. They want to see who they would be dealing with. A short page for each lawyer, with their areas of work and how to reach them, answers that. Warmth matters here, but only if it is true, so we use the lawyer's own words and a recent photo they are happy with.
A site people can read in private
A person checking in secret should find what they need quickly and be able to leave. The pages load fast on a phone. The number dials on a tap. The contact form asks for a name, a phone number or email, and a short note, and nothing else. A reader should be able to leave the page in one tap if someone walks into the room.
What you get each month
A short report with the pages we added or changed, the searches the site was shown for and the enquiries recorded. If a page has not moved, we say so. The work is month to month.
How people look for a family lawyer
People rarely ring a family lawyer the day they first think about it. They read first. They look up what a property settlement is, whether they have to be separated for any set time, how parenting arrangements are made, and what a lawyer charges. The reading can go on for weeks, often late at night and often without telling anyone. The firm whose pages answered those questions is the one that gets the call.
The matters they bring
- Divorce and separation
- Property settlement
- Parenting arrangements
- Consent orders
What they type into Google
- family lawyer near me
- divorce lawyer
- property settlement lawyer
- child custody lawyer
Another law firm site we run
We do not run a family law site yet. Karnib and Co is a criminal and traffic law firm whose website and search results we run. It shows how we build for a firm that has to be careful about what it says. It is not a family law result.
SEO for family lawyers: your questions
- What should a family law firm's website explain first?
- The process and the cost. Most readers want to know what the steps are, roughly how long things take and how the firm charges before they are ready to ring. A clear page on each, written without jargon, gives them a reason to choose you over a firm that hides both.
- Should a family lawyer publish fees on the website?
- That is for the firm to decide, and your costs disclosure obligations are for your own guidance. Many readers search for what a lawyer charges, so a page that explains how you charge and what changes the cost will be found. We do not type a price into the page unless you give us one.
- Can a family law website give legal advice?
- It should give general information and say so. Every family matter turns on its facts, and a page cannot advise a reader it knows nothing about. Each page we write is clearly information, is checked by a lawyer at your firm and tells the reader to ring for advice about their own situation.
- How do you keep a family law site discreet for readers?
- We keep the contact form short, asking for a name, a phone number or email, and a short note. We make the number easy to find. A reader who is checking in secret should be able to close the page without being asked for more than they want to give.
- Do family lawyers need separate pages for divorce and property?
- Yes. A person searching for a divorce lawyer is asking something different from a person asking about property settlement or parenting arrangements. Each page should say what the matter involves, what usually happens and when to get advice.
- How long does SEO take for a family law firm?
- Nobody can give a date or promise a position. Guides and service pages tend to take months to settle, and the time depends on how many firms in your area publish on the same topics. We report what moved each month so you can judge the work yourself.
- Is it worth blogging for a family law firm?
- Guides are worth writing when they answer a question your clients ask. A short guide on what to bring to a first meeting or how parenting arrangements are usually made can be found long before a reader is ready to ring. We do not publish filler to hit a posting schedule.
SEO for family lawyers, month to month.
$549 a month AUD, on top of the $298 website plan.