Google Ads for conveyancers, timed to the offer

Searches tied to a moment

Conveyancing is not a service people browse. Each search follows an event. An offer is accepted. A contract arrives from an agent. A property is about to be listed. The person acts within a day or two and then forgets the conveyancer until the next time.

That is good for a paid account. The searches are specific and the intent is clear. It also means money is wasted if the ad is slow to appear, the page is vague on fees or the reply takes a day.

Campaigns by job

We build ad groups around what the person is trying to do. Buying a property, selling one, reviewing a contract and off the plan purchases each get their own ads and their own page. A search for contract review should land on a page about contract review, not a general services list.

Each page leads with what you do, how you charge and how to ask for a quote. The form asks for a name, a phone number or email, and a short note. A buyer who wants a price in five minutes will not fill in ten fields.

The fee is the click

Conveyancing fees is one of the biggest searches in this field. People compare. The ad and the page have to say the same thing about cost.

If you charge a fixed fee, we can say so in the ad, and the page explains what sits inside the fee and what sits outside it, such as searches and government charges. If the price depends on the job, the ad says what it depends on. We type only the numbers you give us, and we never write a price you have not approved.

What you call yourself

The title a conveyancer may use differs from state to state. A licensed conveyancer is not a solicitor, and an ad should never suggest otherwise. We write your ads using the wording that applies to your licence or practising certificate, and you check each ad before it runs.

If your firm is a law practice, advertising rules for solicitors also apply. Rule 36 of the Australian Solicitors' Conduct Rules, as the Law Society of NSW publishes it, covers advertising that is false, misleading or deceptive. Either way, we keep out promises and superlatives.

Keeping the click for the right person

Conveyancing searches draw people who will never hire you. Students look for courses. Job seekers look for conveyancing roles. Some people want software or a template, and others want to do the work themselves. Each click costs money.

We read the search terms report each week and add negatives, after checking each one against your services. A search about a dispute or a legal fight can belong to a different kind of firm, and we ask before we block or allow it.

Speed after the click

The first conveyancer to answer often wins. We set the form to alert you the moment a request lands, and the call tracking records calls from the ad and taps on the number on your site.

Ad hours follow your answering hours. If you take calls on Saturday, when many buyers see inspections and sign up, the ads can run then. If you do not, the ads pause or point to a form that says when you will reply.

What gets counted

A call from the ad, a tap on your number and a sent quote form are three conversions. Extra actions Google tallies by itself, such as a tap on a call button inside the ad, stay out of the count. After a few weeks you can see how many quote requests each job type brought in and what each cost. Whether a request became a client is for you to record, and we can use it.

Starting out

We suggest starting with the job you most want, usually buying or contract review, in the area you serve. You set the daily budget and can change it at any time. After a few weeks the report shows which searches brought quote requests, and we move budget toward those and away from the rest. Other jobs and areas can be added once the first is working.

Control stays with you

You create the account and add your own card. Google bills you directly for clicks. We are added as a manager and can be removed at any time. Each month you get a short report on spend, enquiries and the changes we made.