Website, SEO and Google Ads for builders
Long, planned and high value. Buyers shortlist on past work, paperwork and how a builder handles council.
How people hire builders
Builders sell renovations, extensions, granny flats, new homes, duplexes, knockdown rebuilds, decks and pergolas. The buying is long and planned, with months between the first visit and a signed contract.
Buyers shortlist on past work, photos, licence and insurance, and how a builder handles council. A builder's site is a document that gets compared with two others, so it shows the work, explains the process and puts the paperwork where it can be checked.
Enquiries rise after Christmas and in spring as people plan the year's project. Build timing follows approvals more than seasons.
The work builders are hired for
- Home renovations
- Extensions and second storeys
- Granny flats
- New homes and knockdown rebuilds
What customers type into Google
- home builders near me
- granny flat builders
- house extension cost
- knockdown rebuild
Who arrives at a builder's site
- Cost researcher
- A cost guide that says what the range includes. Granny flat cost and house extension cost lead the suggestions Google offers.
- Approvals worrier
- A plain account of how you handle council or a private certifier.
- Shortlister
- Project pages with the suburb, the scope and your own photos, then the licence and insurance in one place.
- Ready to ring
- A three field quote form and a number that dials on a tap.
Our pages for builders
- Web design for buildersA document of past work, process and paperwork that holds up when it is compared with two others.
- SEO for buildersA page for each kind of project, so a family planning an extension or granny flat finds your work while they are still choosing.
- Google Ads for buildersA first campaign around the builds you want, with a modest budget, tight location targeting and a page for each project type.
The website is $298 a month (AUD, GST inclusive). SEO and Google Ads management are add-ons, month to month. See the pricing page.
Licence, registration and insurance in one block
NSW requires a licence for residential building work over $5,000 and the licensee name, number and phone number in all advertising. Queensland requires a licence over $3,300 and the licensed name, number and a QBCC Act statement. Victoria's regulator is now the Building and Plumbing Commission. One block, set by state, holds the licence class, number and insurance, and a page never advertises work the licence does not cover.
Read more on the rules for builders:
Work we run for builders
Ovas Build is a residential builder whose site we built in about a week from Wix. Its enquiry count of 15 in two weeks includes visitors from Google search and Google Ads together.
Ovas Build
15Enquiries in two weeks
A builder who got no leads from lead services now reports several large project enquiries a week, from a tradie website we had live in about a week.
All Round Carpentry
5xMore Google impressions
One carpenter, Helensburgh to Nowra: 18 suburb pages, 11 services and his own photos, and Google now shows the site about five times as often.
A website for builders, built and run for you.
$298 a month AUD, no upfront build fee.