Website, SEO and Google Ads for appliance repairers
Urgent but not an emergency: a broken washing machine wants a booking this week, searched by brand and fault.
Who arrives at a appliance repairer's site
- Washing machine or dishwasher has stopped
- Pick the appliance, the brand and the fault in one screen, then a booking form with a call out statement beside it.
- Oven or cooktop fault
- Gas separated from electric, because the licence behind the work differs and the customer should see it.
- Fridge not cooling
- A phone number first, since food is at stake, and a refrigerant licence line.
- Wondering whether to replace
- A plain page on weighing a repair against a new unit, without a made up percentage rule.
How people hire appliance repairers
Appliance repairers fix washing machines, dryers, dishwashers, ovens, cooktops and fridges, by brand, and supply spare parts. The job is urgent but not an emergency. People search by brand and appliance, and compare repair against replacement.
The visitor arrives with a brand and a fault and wants a visit this week. The site gets them to a booking in one screen.
Demand is steady. Ovens get attention before Christmas and fridges in summer heat.
The work appliance repairers are hired for
- Washing machine repairs
- Dishwasher repairs
- Oven and cooktop repairs
- Fridge repairs
- Spare parts
What customers type into Google
- washing machine repair
- dishwasher repair near me
- oven repair
- fridge repair
Say which brands you are authorised for, and only those
The Australian Consumer Law bars misleading claims, so authorised repairer status may only be claimed for brands where it is true. Repairing a sealed refrigeration system needs an ARC refrigerant handling licence. A call out fee that is only part of the cost needs the total shown as well. Each brand page says whether you are authorised or an independent repairer of that brand.
Read more on the rules for appliance repairers:
Our pages for appliance repairers
- Web design for appliance repairersBrand and fault pages that end in a booking in one screen.
- SEO for appliance repairersPages for the appliances and brands you repair, with authorised status worded correctly.
- Google Ads for appliance repairersAn ad group for each appliance you repair, each sent to its own repair page, with bookings and calls counted.
The website is $298 a month (AUD, GST inclusive). SEO and Google Ads management are add-ons, month to month. See the pricing page.
Work we run for appliance repairers
Wollongong Service Company is an appliance repairer whose site we built, around brand pages, fault guides and a booking form. Its enquiries include visitors from Google Ads, and the case study says what each number measures.
Wollongong Service Company
~200Enquiries a month
An Illawarra appliance repair business with a 20 year reputation now gets about 200 enquiries a month from a tradie website built for phones and local search.
Avalanche Pest Control
4xMore clicks from Google
A redback nest, rats in the roof: people ring the first pest controller they find. After the rebuild, Google sends this one about four times the clicks.
Reading for appliance repairers
A website for appliance repairers, built and run for you.
$298 a month AUD, no upfront build fee.