Website, SEO and Google Ads for air conditioning businesses
Installs are planned and compared on brand and price. Breakdowns in a heatwave are urgent, and refrigerant work needs a licence.
Who arrives at a air conditioning business's site
- Unit has failed in a heatwave
- A call button at the top, your hours, and a plain line about when you can attend, with a form path if the phone is busy.
- Chosen a unit, wants it fitted
- The brands you fit, what an install includes, and a price guide with the pipe run and electrical work stated.
- Weighing a ducted system
- How a ducted job is quoted, with photos of your own installs and the licences behind them.
- Wants to fit it themselves
- A direct answer that refrigerant work needs a licence, and a link to your install service.
How people hire air conditioning businesses
Air conditioning businesses sell split system and ducted installs, repairs, servicing and cleaning, and commercial refrigeration. Installs are planned and compared on brand and price, and many buyers have already chosen a unit and want an installer. Breakdowns in a heatwave are urgent.
A buyer wants to know you can legally handle the refrigerant, and a caller in a heatwave wants the quickest way to reach you. The site answers both.
There is a sharp summer peak and a smaller winter heating peak. Heatwaves overload the phone.
The work air conditioning businesses are hired for
- Split system installation
- Ducted air conditioning
- Air conditioner repairs
- Servicing and cleaning
What customers type into Google
- split system installation
- ducted air conditioning cost
- air conditioner repair
- aircon service
Three numbers a buyer can ask to see
Handling fluorocarbon refrigerant in Australia needs a refrigerant handling licence. Businesses that hold a Refrigerant Trading Authorisation must show their RTA number, which starts with AU, in any advertising for refrigeration and air conditioning services and on quotes, invoices and receipts. NSW also requires the state licence number in advertising, and Queensland requires a licence for mechanical services work at any value.
Read more on the rules for air conditioning businesses:
Our pages for air conditioning businesses
- Web design for air conditioning businessesA site that puts the licence numbers beside the install price and the call button first in a heatwave.
- SEO for air conditioning businessesInstall, repair and servicing pages and a tidy Business Profile, so you are found before summer arrives.
- Google Ads for air conditioning businessesInstall and breakdown campaigns kept apart, with a budget that rises and falls with the season.
The website is $298 a month (AUD, GST inclusive). SEO and Google Ads management are add-ons, month to month. See the pricing page.
The nearest work we have
We have not built an air conditioning site. Wollongong Service Company repairs appliances, not air conditioners, and Avalanche Pest Control is a pest controller. They show how we build brand pages, urgent contact and licence detail.
Wollongong Service Company
~200Enquiries a month
An Illawarra appliance repair business with a 20 year reputation now gets about 200 enquiries a month from a tradie website built for phones and local search.
Avalanche Pest Control
4xMore clicks from Google
A redback nest, rats in the roof: people ring the first pest controller they find. After the rebuild, Google sends this one about four times the clicks.
Reading for air conditioning businesses
A website for air conditioning businesses, built and run for you.
$298 a month AUD, no upfront build fee.