Website, SEO and Google Ads for electricians
Fault calls are urgent and often after hours. Switchboards, EV chargers and solar are compared for weeks.
Who arrives at a electrician's site
- Power is off
- The fault door: number, hours, area and licence, with no reading required.
- Switchboard upgrade
- What makes an upgrade necessary, what changes the price and how long the power is off.
- EV charger
- The chargers you install, the check on the existing board and photos from real homes.
- Solar and battery connection
- Accreditation shown only if you hold it, and a plain account of the connection steps.
- Strata or commercial manager
- Response times, the sites you service and how you issue paperwork.
How people hire electricians
An electrician is hired in two moods. A fault, a power outage or a safety switch that will not reset is urgent and often happens after hours. Switchboard upgrades, EV chargers and solar or battery connections are planned, high value and compared over a fortnight, often after a power company or insurer has flagged the switchboard.
One site has to serve both without making either wait. The fault caller needs a number in one screen. The project buyer reads every page.
Storm season brings faults, summer brings air conditioning circuits, and end of financial year brings commercial work. EV charger demand follows car sales, not the calendar.
The work electricians are hired for
- Power faults and outages
- Switchboard upgrades
- EV charger installation
- Smoke alarms and safety switches
- Lighting and fit off
What customers type into Google
- emergency electrician
- electrician near me
- switchboard upgrade cost
- ev charger installation
The number has to look right for the state
NSW wants the licence number with its category in all advertising. Victoria wants the registered electrical contractor number on all promotional material. Western Australia wants the licence number in any advertisement, shown at no less than half the size of the largest lettering. Queensland wants the registered name and number, with a WorkSafe exception for online ads that link to a website. We set one licence component and word it by state.
Read more on the rules for electricians:
Our pages for electricians
- Web design for electriciansOne site for the fault caller and the project buyer, with the licence set by state.
- SEO for electriciansA Business Profile for the fault call and pages for the switchboard, EV charger and solar work.
- Google Ads for electriciansOne campaign for fault calls and another for switchboards and EV chargers, each with its own budget and hours.
The website is $298 a month (AUD, GST inclusive). SEO and Google Ads management are add-ons, month to month. See the pricing page.
The nearest work we have
We run no electrical site yet. Our trade sites show the booking form, the phone path and the page structure we would build for you. They are not electrical results.
Wollongong Service Company
~200Enquiries a month
An Illawarra appliance repair business with a 20 year reputation now gets about 200 enquiries a month from a tradie website built for phones and local search.
All Round Carpentry
5xMore Google impressions
One carpenter, Helensburgh to Nowra: 18 suburb pages, 11 services and his own photos, and Google now shows the site about five times as often.
Avalanche Pest Control
4xMore clicks from Google
A redback nest, rats in the roof: people ring the first pest controller they find. After the rebuild, Google sends this one about four times the clicks.
A website for electricians, built and run for you.
$298 a month AUD, no upfront build fee.